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Amber Alerts |
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Yellow when Active |
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Customer Service
The Customer is King (or Queen) |
The old adage, “The
customer is always right.” Is not always the correct stance to take but
is a good rule of thumb to guide one when doing business. Poor customer
service can break a struggling business. Poor customer service can put a
nasty taste into the customer’s mind. Lowes in Auburn is notorious for
sending a customer to the opposite end of the store only to eventually
find the product near where they started out. I have begun to do more
shopping at Agrishop, the Ace Hardware in town. When the business has a
competitor who can undercut the prices then providing good customer
service will take up the slack. I have always thought good customer
service was simply matter of common sense, but I have been proved wrong
by the inattention of store employees, wherever I go, failing to cater
to the customer.
The more considerate the employee is to others in their personal lives,
the better their service to the customer without the need for training.
In our self-serving society, consideration is a premium leaving the
employer the need to provide customer service training.
The customer is why the company is in business and why the company has
jobs. Reduce the customer base and lay-offs occur. Poor customer service
will weaken the customer base.
1. Treat the customer with respect, regardless of your impressions, or
mood of the day or hour. Keep a smile on your face.
2. Always yield to the customer when walking down the aisles.
3. Yield to the customer, even when carrying a package, except when the
customer indicates you take the right-of-way. The customer should always
be offered the right-of-way. Of course safety for you and the customer
should be considered first.
4. When stocking the shelves keep the aisle open so as not to be an
obstacle to the customer.
5. Safety! Always be aware of potential safety hazards, and take
corrective action immediately. Keep your customer and yourself safe.
6. When asked a question by a customer, do not lie, or guess. If you do
not know, say so; then help them find the answer. Take them to the
person in the know or for you to look up the answer. Learn your
products; locations and features so you can accurately and intelligently
answer questions. Do not tell the customer, “It is not my department,”
then walk away without an attempt to help.
7. Never be too busy doing your “job” to be able to stop and ask a
customer if they need assistance. The customer is your job!
8. When there is a problem, take ownership of it, and help the customer
until they are satisfied.
Should there be no resolution available, explain the situation to the
customer.
Other points of consideration:
1. Chewing gum or other substances tend to cause a slurring of words
when talking with a customer, so do not do it.
2. Do not smoke where you are visible to customers or where they may get
a whiff of the second-hand-smoke. A designated area in back of the store
would usually be best.
Essentially, treat your customers as kings and queens to keep them
coming back to keep your job secure. Treat your customers as you would
like to be treated. You do not like being brushed-off so do not do so to
your customers. Treat your customer as you would like to have others
treat you! Sometimes, you are the customer.
©
2010 Roger W Hancock - ImagineAuburn.com |
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Tag-lines -
Motto's
Mottos or tag-lines will help build a first impression
of your business or organization. In conjuction with your logo the
tag-line refreshes that first impression over and over. Once you have
chosen a tag-line use it all all correspondence, envelopes, in
advertising and on your website.
The tag-line for the City of Auburn is "More than You Imagined."
Below Are some Suggestions sent to the Auburn Tourism Board for their
consideration.
- Visit
Auburn, More than your imagination.
- “More than you imagined,” Auburn.
- “More than you imagined,” visit . . . Auburn.
- Imagine! Auburn is much more.
- More Fun! Imagine Auburn!
- Auburn has more fun than you imagined.
- Visit Auburn, you can’t imagine.
- Visit Auburn, you can’t imagine more.
- Visit Auburn, you can’t imagine more fun.
- Imagine yourself in Auburn.
- Imagine more in Auburn.
- Imagine having fun . . . imagine Auburn.
- Imagine more, Imagine Auburn! -
Imagine Auburn for your vacation.
If you are in need of a tag-line, contact me, we will negotiate on a
price.
I would need to learn about your business to come up with the best
tag-line possible.
©
01-11-2012 Roger W Hancock, ImagineAuburn.com |
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